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Do You Need More than One Logo for Your Business?

Ó Copyright September 2005 Kris Williams

It is a simple question really and is something you should think about if you have a business or are contemplating about starting a business. The reasons are just as simple too, but let me explain further…

A Logo is usually the first thing a customer, reader, or potential client sees when searching for a business or product. Logos have a proven track record for creating more sales for a company and if it is designed and tailored correctly, it can enhance selling that product or products even more. All of this you already knew already right?

Let’s continue then.

Here are some additional questions that might trigger some thoughts about whether you need an additional Logo or not.

1. Is your LOGO the best it can be? Can it be improved upon?
2. What if your LOGO never sells your company or sales are poorly because of that LOGO? Would a NEW LOGO help to sell the a particular product even better than before?
3. Is your LOGO professional enough?
4. Is there creativity and/or originality with your LOGO? Does it stand out above all others?
5. What if your website or stationary needs additional sizes of your LOGO graphic? Do they rely on one graphic and then blow it up, or do you have more than one graphic available in various sizes, mediums, and graphic types?
6. What about backgrounds? What if you need to submit your LOGO to a printer or other company that has a background other than white? Do they change or alter your image or do you?
7. What about the presentation of your LOGO? Is it a FLAT image or 3 dimensional? Is it at a SLANT or is it similar to every other LOGO out there?

You might be thinking to yourself right about now, that perhaps a second or additional Logo might be useful. And I quite agree! Personally, I believe every good business has an additional Logo to sell their product(s) and name!

For example if you have a two-dimensional Logo, I would strongly encourage that you try creating an additional cover or more! There are several Logo styles out on the market to included a 3D versions and/or you might want to consider hiring a professional to create that quality Logo above and beyond the rest.

Here are a few tips to consider when you are either thinking about a NEW Logo, hiring a professional, or even just creating it yourself with a DIY template.

1. Make sure the entire graphic template is clean, neat, and professional in appearance.
2. Make sure the image is original and creative, but try not to over do and/or make it too busy.
3. Use examples of other logos that you like to inspire you to create or your professional to create something similar, but yet original.
4. Acquire more images in different sizes (some logos do not reduce or enlarge well). Three sizes will generally work well to your advantage.
5. Try out some different background colors or even a background color that matches your website colors(s).
6. Use color if at all possible, but also have a handy black and white version available!
7. Start Fresh with a whole New look for your logo, do not re-create what you already have for the company logo. Keep this as a back-up or use as competition to your original logo, see what sells your name and product(s) more.
8. Try adding photographs or a new graphic to your logo or additional text like a catchy phrase or sub-title to enhance the cover. This does not work for all logos!
9. Know when to hire a professional! If you can’t get your business logo just right, then don’t settle for less and hire a professional to get the proper results. Shop around and find the best deal too!
10. Watch out for sub-standard logo templates, there are many out there and many should very much be avoided. Check out http://www.eLogo.us or http://www.DataWorkZ.com for more logo styles and pre-made logos, which are made for the DIY Author on up-to the professional business entrepreneur.
11. Try a new style or medium for the logo. There are certainly many, many of them to choose from out there, and they can include textures, image formats, and even change of font. Be aware of your options, as you shop around.

Basically the options are unlimited these days since there are many FREE templates available, pre-made templates to choose from, and various sizes, shapes, styles, colors, business images, and more. Your professional logo designer usually has their own unique techniques and styles to offer as well.

You have heard the phrase “a picture is worth a thousand words” all your life. An original and unique logo can be worth its weight in gold, so why not have an additional logo to help you sell that product or company. Your clients might just thank you for it!

Think outside the box and get creative. You will need an additional logo to gain an edge over your competition or to improve your business image with various business clients, so get out there and get it done already.

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